William J. O'Neil - His Vision, His Work, His Legacy Image
William J. O'Neil's Signature Image

William J. O’Neil:
His Vision, His Work and His Legacy

William J. O’Neil, one of the industry’s most successful stock speculators, entrepreneurs, and authors of his time. Learn more about his life and innovations through the videos, pictures and stories shared below.

“I’ve never met a successful pessimist.”

William J. O’Neil

THE WILLIAM J. O’NEIL STORY

THE EARLY YEARS

William (“Bill”) J. O’Neil’s story began in 1933 in Oklahoma during the Great Depression and Dust Bowl era. Mr. O'Neil was raised in a multi-family home on the Native American Creek Muscougee Nation reservation. From the age of six he worked odd jobs to contribute to his family’s income including a route selling newspapers for five cents a piece. Through this he developed a strong work ethic that became a foundational value throughout his life. He was raised primarily by his grandmother in his early years. At 14, he and his mother relocated to Dallas, Texas, where he later attained a Business degree from Southern Methodist University. After finishing college, he served in the U.S. Air Force where he made his first stock purchase – five shares of Procter & Gamble. Upon the completion of his military service, his fascination with business, data and stocks led him on his career path to becoming a stockbroker.

True to his pioneering nature, rather than beginning his career on Wall Street, Mr. O’Neil moved out West to Los Angeles because he thought, “That’s where a lot of the future would be.” He joined Hayden Stone & Company in 1958, starting at the bottom with no accounts. As a young stockbroker he vigorously studied and questioned the conventional investment techniques at the time. He also profiled successful investors in the industry and concluded that robust data analytics was the key to investing success. His early observations of market behavior planted the seeds for an innovative new investment methodology he would soon develop.

William J. O'Neil as a young child with his pet dog

Infant William J. O’Neil

William J. O'Neil standing on his porch next to a stack of newspapers ready for him to deliver

William J. O’Neil with his Stack of Newspapers

William J. O'Neil as a young man with his pet dog

William J. O’Neil Preparing Newspapers

William J. O'Neil pictured as a young man

William J. O’Neil as a Youngster

William J. O'Neil with his mother Ann

William J. O’Neil and his Mother Ann

William J. O'Neil with his grandmother

William J. O’Neil and his Grandmother

William J. O'Neil college portrait

William J. O’Neil in College

William J. O'Neil in front of his car

William J. O’Neil

William and Fay O'Neil's wedding day

William & Fay O’Neil's Wedding Day

William & Fay O'Neil laughing at a celebration

William & Fay O’Neil

William J. O'Neil meeting with colleagues

William J. O’Neil early days at William O’Neil + Co.

HIS VISION

Developing His Investment Strategy

Bill exemplified the American spirit and firmly believed that through hard work, anyone could attain prosperity. His approach to success was characterized by his willingness to challenge conventional wisdom, carefully analyze the data, and follow it wherever it led him. He was always studying the processes of leading investors such as Jack Dreyfus and the Dreyfus Fund to determine the keys to their success. He discovered that they largely relied on charts and fundamental data. He concluded that a quantitative analysis of the data is critical. With his newfound discovery, he honed his skills and soon was able to leverage an initial capital investment of $5,000 to over $200,000 in a year’s time.

O’Neil learned and excelled at setting aside emotions and focusing on what the data was telling you. His work led him to study the key characteristics of winning stocks which lead to the development of his proprietary ratings and rankings for his CAN SLIM® investing system, an investment discipline that incorporates historical precedent, fundamental analysis, and technical stock analysis. This is also known as the O’Neil Methodology.

Today, his methodology is continually optimized with modern-day factor research and data science.

Plot out your mistakes on charts, study them, and write some additional rules in order to correct your mistakes and the actions that cost you money.

- William J. O’Neil

HIS WORK

ENTREPRENEUR, AUTHOR AND
AWARD-WINNING INNOVATOR

Entrepreneur: Launching the O’Neil Businesses

Mr. O’Neil left Hayden Stone & Company and in 1963 founded his first business, William O’Neil + Company, an institutional investment advisor and brokerage. The firm was known for producing extensive detailed chart books published each Friday and delivered to money managers’ desks by Monday. His Datagraph™ books were novel graphical databases of over 1,000 pages. Mr. O’Neil’s best investment ideas were curated weekly and presented in the New Stock Market Ideas and Past Leaders to Avoid book.

The following year, at 30 years old, Mr. O’Neil became the youngest person ever at that time to purchase a seat on the New York Stock Exchange.

In 1965 he launched the O’Neil Fund. Two years later, in 1967 the Fund was ranked #1 achieving a 115.6% return.

His original research collecting, studying, and profiling great winning stocks soon found value on Wall Street as institutional clients began seeking his expertise. His legendary status as a stock speculator had him often speaking to capacity-filled rooms of portfolio managers from some of the most highly regarded institutional investment firms in the country.

Through his studies, he created the Datagraph™, a chart that cleverly integrated key fundamental metrics alongside technical data to help investors research stocks. The Datagraph™ remains an innovative data visualization used by analysts and portfolio managers today.

In the 1970’s, he invested an unprecedented $2 million in research and development to more efficiently process data and better model stock behavior. This led to the creation of a fundamental and technical database detailing stock characteristics and price movements dating back to the 1880s, which is still maintained today. He continued his research creating proprietary ratings and rankings to help him discover stocks that were likely to outperform. He published eight editions of The Model Book of Greatest Stock Market Winners, each edition covering various periods of market history. From these studies, he determined that great winning stocks have common fundamental and technical characteristics and stocks that top have a different set of characteristics.

His ability to utilize a blend of fundamental, technical, and quantitative techniques made his insights highly valuable to leading portfolio managers in the early years of his career.

In 1979 he opened a retail discount brokerage, “The Stock Mart”, in Los Angeles. The Stock Mart included an adjoining book shop which offered 500 titles on investing. Mr. O’Neil used his database to create weekly chart books for retail clients. Customers lined up before the store opened to get their copies of his printed graphical books. The firm was extremely successful and was later sold to Muriel Seibert and Siebert Financial Corporation in 1997.

William O’Neil + Company leveraged the O’Neil Methodology to uncover stocks with the most potential to generate alpha. It’s bespoke research and data is available through the PANARAY™ research platform which brings together fundamental, technical, and quantitative information needed to help discover alpha generating stocks. The firm’s global team of research salesman, analysts, and client service representatives support over 400 institutional client firms worldwide with nearly 1,000 client users.

Daily Graph, Inc. (later renamed MarketSmith, Incorporated)
As Mr. O’Neil expanded content creation, he felt an obligation to provide valuable investing guidance and data to the general public. He created Daily Graphs™, known for its weekly chart publications that featured price and volume charts surrounded by fundamental data. The company expanded to include a digital product called Daily Graphs Online to help investors research and analyze stocks. The firm was later relaunched as MarketSmith, Incorporated.

O’Neil Data Systems (later renamed O’Neil Digital Solutions)To deliver his William O’Neil + Company time-sensitive data and beat the competition, in 1973 Mr. O’Neil founded O’Neil Data Systems, Inc. (later renamed O’Neil Digital Solutions), a high-speed printing facility. The firm grew to support the communications needs of other sectors including healthcare and financial Services.

Keeping with O’Neil’s foundational guidance of always innovating the firm used its state-of-the-art technology along with its unique, high-speed digital printing facility to pioneer the field of customer communications. It has continued to evolve and has become a global leader offering a SaaS CCM/CXM platform.

Investor’s Daily (later renamed Investor’s Business Daily)
In 1984, Mr. O’Neil designed and launched Investor’s Daily (later renamed Investor’s Business Daily®), the first national business newspaper to compete successfully with The Wall Street Journal. Mr. O’Neil used his years of experience in economic and business research and his massive historical database to fill the daily information gap that existed for individual investors.

Mr. O’Neil was a frequent keynote speaker at IBD workshops and seminars, providing educational content to help IBD clients learn and understand his investment strategy. With his guidance and leadership, IBD evolved from a daily print newspaper to a digital news service meeting the needs of a new breed of investors. In 2020, IBD was sold to Dow Jones News to help broaden its retail investor exposure.

William O’Neil Securities
In 2010, Mr. O’Neil separated his institutional research business from its broker/dealer business, creating William O’Neil Securities to execute client trades as the sole broker/dealer entity. His namesake firm, William O’Neil + Company expanded its bespoke research offerings worldwide to over 70 markets and 70,000 equities, funds, and indices.

William O'Neil India Pvt.
In 2013, he formed William O'Neil India Pvt., a registered investment advisor regulated by the Securities and Exchange Board of India. The firm collects and analyzes corporate financial data with a team of experienced equity analysts who provide research recommendations to a global client base. The company also provides investment tools and education to the Indian retail investor via the MarketSmith India investment application.

William O'Neil Investment Management Shanghai
Leveraging O’Neil’s legacy and local market expertise, Mr. O’Neil created William O’Neil Investment Management Shanghai, a wholly foreign-owned subsidiary of William O’Neil + Co. As only the 26th approved wholly foreign-owned entity, the firm is engaged in regulated asset management business offering institutional and accredited investors a broad opportunity set of domestic Chinese equities and alternatives.

The firm aims to bring quantitative investment strategies, including the O’Neil Methodology, to China’s dynamic market through innovative research and operational excellence. In January 2021, the company launched its first onshore equity fund.

O’Neil Global Advisors
O’Neil Global Advisors, an SEC Registered Investment Advisor, was launched in 2019. The firm offers fundamental and quantitative equity investment strategies. Its data scientists and engineers utilize a database containing more than 140 years of stock market information to build investment strategies that leverage proprietary research. In 2021, Wisdom Tree launched its first ever growth investment-oriented ETF, (ticker: WGRO) based on a proprietary growth index created and managed by O’Neil Global Advisors.

Author: Writing Reknown Best-Sellers

How to Make money in Stocks Book Cover

In addition to being a successful entrepreneur, Mr. O’Neil was a successful writer, authoring several best-selling books on investing in the stock market. Mr. O’Neil’s book How To Make Money In Stocks: A Winning System In Good Times Or Bad, published by McGraw-Hill, is in its fourth revised edition and was the best-selling investment book of 1988. It has sold more than four million copies worldwide. Mr. O’Neil was also featured in Jack Schwager’s book Market Wizards: Interview with Top Traders published in 1993. He continued his writing with the bestseller 24 Essential Lessons for Investment Success and The Successful Investor, authored in 2004. In 2005, he was asked to write the foreword for Edwin Lefevre’s popular Reminiscences of a Stock Operator
Illustrated Edition
.

Award-Winning Innovator: Accolades

Among his many notable achievements:

  • In 1963, he wrote a foreword for Reminiscences of a Stock Operator and received the Classic Award of Recognition from AeA;
  • In 1988, he was featured in the book Market Wizards by Jack D. Schwager;
  • He was named one of the Top 100 business Luminaries of the Century by TJFR Group and MasterCard International in 2000;
  • In 2004 the Stock Traders Almanac devoted the 37th edition to him;
  • In 2005 AAII named CAN SLIM® best growth performing strategy;
  • He received the 2005 Spirit of Lincoln Award from Lincoln Club of Los Angeles;
  • In 2016 he was named one of the most Influential People in Los Angeles by the Los Angeles Business Journal; and
  • In 2018 was presented with the Chartered Market Technician Association’s Lifetime Achievement Award.

WILLIAM J. O’NEIL TIMELINE

The front of the William O'Neil + Company offices

1963

William O’Neil + Company Founded

Mr. O’Neil’s namesake company and the first of his companies was launched as an institutional investment advisor and brokerage to Portfolio Managers, Banks, Corporations, and Hedge Fund Managers.

O’Neil Fund
First Launched
In
1965

William O'Neil +
Company Founded
1963

The cover of the O'Neil Fund book

1965

O’Neil Fund First Launched In 1965

One of the early adopters for Managed Accounts. By 1967 it was ranked #1 with a 115.6% return.

Model Books
1971

O’Neil Fund
First Launched
In
1965

Image of the O'Neil Model books

1971

Model Books

Mr. O’Neil’s empirical studies were the core underpinning of his CAN SLIM™ methodology. His Model books detailed stocks that outperformed, helping him identify the key characteristics of those stocks. The Model Book series included seven editions encompassing stocks from various time periods throughout market history.

Daily Graphs,
Inc. formed
1972

Model Books
1971

Image of the Daily Graphs Stock Chart book

1972

Daily Graphs, Inc. formed

Daily Graphs, Inc. was launched in 1972 to help provide the general investor with the data and stock charts to review and research.

O'Neil Digital
Solutions
Launched
1973

Daily Graphs,
Inc. formed
1972

Image of William J. O'Neil standing in front of a printing press

1973

O’Neil Digital Solutions Launched

O’Neil Digital Solutions was founded to provide a state-of-the-art, high-speed printing facility to help deliver time-sensitive reports. The company has evolved to become a global leader offering a SaaS CCM-CXM platform.

Investor's Daily
Launched
1984

O'Neil
Digital
Solutions
Launched
1973

William J. O'Neil standing at a podium with a poster of the Investors Daily newspaper

1984

Investor’s Daily Launched

Mr. O’Neil designed and launched Investor’s Daily (later renamed Investor’s Business Daily®), the first national business newspaper to compete successfully with The Wall Street Journal to give investors access to the same data, research, and tools professional investors use. Investors Daily included an abundance of educational content to help investors learn how to invest. Mr. O’Neil conducted nationwide seminars and workshops to help investors succeed in the market.

How to Make
Money in
Stocks - A
Winning System
In Good Times
or Bad.
1st Edition
Published
1988

Investor's Daily
Launched
1984

An image of the different editions of How to Make Money in Stocks books

1988

How to Make Money in Stocks – A Winning System In Good Times or Bad.
1st Edition Published

National bestseller in its 4th Edition, translated into multiple languages, sold over 4 million copies worldwide.

WONDA
Launched, Now
Panaray (2012).
1995

How to
Make
Money in
Stocks - A
Winning System
In Good Times
or Bad.
1st Edition
Published
1988

WONDA application opening screen image

1995

WONDA Launched, Now Panaray (2012)

William O’Neil + Company launches its online research platform with its proprietary Datagraph™ charts, which include both fundamental and technical data and screening capabilities for institutional investors. WONDA™ was replaced in 2012 by PANARAY™, as the new online and mobile research platform that also includes William O’Neil + Co.’s bespoke research.

Daily Graphs
Online
Launched
1998

WONDA
Launched, Now
Panaray (2012)
1995

An image of William J. O'Neil standing in the data center.

1998

Daily Graphs Online Launched

Daily Graphs Inc. launched its online research platform for investors to research and screen for stocks using proprietary ratings and rankings leveraging Mr. O’Neil’s CAN SLIM™ investment strategy.

Investors.com
2000

Daily
Graphs
Online
Launched
1998

William J. O'Neil sitting in the computer center

2000

Investors.com

IBD launched its online version of the daily newspaper, allowing users to access idea generating stock screens, daily market insights, and unparalleled research information.

The Successful
Investor
What 80 Million
People Need to
Know to Invest
Profitably and
Avoid Big
Losses
1st Edition
Published
2004

Investors.com
2000

The Successful Investor book cover

2004

The Successful Investor
What 80 Million People Need to Know to Invest Profitably and Avoid Big Losses
1st Edition Published

O’Neil followed up his best-seller with another essential investment title. He outlines how independent investors can move with the market instead of against it, and increase their profits by relying on sound, time-tested rules instead of hot tips and irrational greed.

William O'Neil
securities Is
Formed
2010

The Successful
Investor
What 80 Million
People
Need to
Know to Invest
Profitably and
Avoid Big
Losses
1st Edition
Published
2004

William O'Neil Securities trading office window

2010

William O’Neil Securities Is Formed

“O’Neil’s Broker/Dealer business is separated from William O’Neil + Company to allow each entity to focus on their respective expertise. William O’Neil + Company continues to be the SEC registered investment advisor providing bespoke market research, while William O’Neil Securities is a FINRA regulated Broker/Dealer for institutional investors.

William O'Neil
India founded
2013

William O'Neil
Securities
Is Formed
2010

An image of William O'Neil India office reception area.

2013

William O’Neil India founded

Mr. O’Neil’s expansion globally reaches India as WON India provides IT Development, data science, and equity research. The firm also provides investing tools and education to India investors.

William O'Neil
China Private
Ltd. Started
2017

William O'Neil
India founded
2013

William O'Neil China office reception photo

2017

William O’Neil China Private Ltd. Started

William O’Neil China Private Ltd. is a Financial Information Technology Company providing financial services to Chinese Investors.  The team works closely with clients to provide information services, application services, and advisory services tailored to their market needs while minimizing time-to-market. William O’Neil China combines the best of our CAN SLIM™ investing strategy with market leading robo technology to enable quick and independent stock analysis and ideas for their customers.

O'Neil Global
Advisors Founded
2019

William O'Neil
China
Private
Ltd. Started
2017

An image of the O'Neil Global Advisors website home page

2019

O’Neil Global Advisors Founded

O’Neil Global Advisors is an investment advisor that leverages the 60-year history, knowledge and experience of the O’Neil family of companies to develop systematic equity trading strategies using quantitative modeling and algorithms. Its team of data scientists, factor researchers, and portfolio managers provide alpha-generating strategies for investors who seek to earn uncorrelated, absolute returns.

O'Neil Capital
Management
India
2021

O'Neil
Global
Advisors
Founded
2019

O'Neil Capital Management India website homepage

2021

O’Neil Capital Management India

O’Neil Capital Management India is founded. The firm develops systematic equity trading strategies based on quantitative modeling and algorithms. It also works with U.S. partner O’Neil Global Advisors to develop global trading strategies that are customized to India’s unique local markets.

William O'Neil
Investment
Management
Shanghai
2021

O'Neil Capital
Management
India
2021

William O'Neil Investment Management Shanghai LTD company logo

2021

William O’Neil Investment Management Shanghai

William O’Neil Investment Management (Shanghai) conducts regulated investment management activities and quantitative strategies for institutional and qualified investors in Chinese equities and alternative assets. Leveraging O'Neil's proven track record and local market expertise the firm deploys proprietary models that systematically identify stocks fitting the CAN SLIM™ strategy focused on Shanghai, Shenzhen and STAR Board exchanges. Headquartered in Shanghai, the firm is a partner for quant investors seeking alpha in the world's second largest market.

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“Managing a portfolio of stocks is like tending a garden. If you don’t keep at it, those lovely flowers you planted will be overrun by unsightly weeds”,

William J. O’Neil

HIS LEGACY

CONTINUING HIS WORK

From the beginning, Bill O’Neil has always been a maverick and an innovator. He touched and improved the lives of countless families, allowing them to prosper and achieve the American dream.

His legacy of pioneering success and development of new generations of market leaders will continue in perpetuity through the continuing evolution and progress of the global family of companies he founded.

William J. O'Neil circle image

Support Rising Tide Capital

For those wishing to send donations, the O’Neil family requests that you please send them to Rising Tide Capital, a non-profit organization whose mission is to transform lives and communities through entrepreneurship.